In the era of online commerce, attractive product images are naturally important. However, it can be a challenge for small and medium-sized enterprises with limited budgets.
Recently, Google announced the launch of a new tool called Product Studio, which uses generative AI to provide automatic image creation.
Google Product Studio – Merchant Center Next business platform
Google’s Product Studio is part of the Merchant Center Next business platform and is provided free of charge to merchants for managing the display of their products on Google.
Users can utilize their existing product images and introduce instructions using natural language, such as “use tropical plants as the background with peach accents,” to automatically generate new versions of product images.
It can also be used to remove backgrounds or enhance photo resolution.
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This feature will first be rolled out to users in the United States in the coming months and will later expand to Shopify’s Google and YouTube extensions.
Google stated that they are actively making Merchant Center Next more user-friendly.
In addition to the photo tools, the automation of product content editing will be improved by analyzing relevant data from merchants’ websites. The display of insights and analytics will also be more clear and understandable.
