Are you a fan of collectible toys? Have you heard of Popmart’s mystery box craze? This Chinese toy-maker has taken the world by storm with its blind boxes and has amassed a loyal following of millennial. In this blog post, we will explore the magic of Popmart’s mystery boxes and what makes them so special.
What are Popmart’s Mystery Boxes?
Popmart is a leading character-based entertainment company (Pop Mart International Group Limited : 9992.HK) and a global champion of designer toy culture [4]. They specialize in selling blind boxes, also known as mystery boxes, which have become a sensation among millennials in China and other parts of the world.
Blind boxes are a type of packaging that keeps the collectible toy as a mystery until it is opened. They typically come in a series that shows a collection, with some figurines being rarer to find than others. These are referred to as “secret”, “hidden”, or “chase” figures [6]. A whole box contains no-repeated figures.
Popmart’s mystery boxes have gained immense popularity, with millions of fans spending thousands of dollars on them annually [1]. These boxes are not only a toy but also a source of excitement and thrill for the buyers.
Popmart’s Rise to Fame
Popmart is a Chinese company that was founded in 2010. It is one of the leading toy and collectible companies in China. In 2019, Popmart went public in Hong Kong, with its IPO oversubscribed by more than 4,600 times, raising over $676 million. This marked a significant milestone for the company and cemented its position as a major player in the industry.
Popmart’s success can be attributed to its diverse range of collectibles and toys, including its famous blind boxes. These blind boxes, which are a common concept in the toy industry, offer customers the opportunity to purchase a box containing a random toy or collectible. Popmart’s blind boxes feature a variety of characters, including its popular MOLLY, The Monsters, DIMOO, Skullpanda, and many others.
Popmart’s revenue growth has been impressive, with revenue rising from RMB 342 million in 2017 to RMB 1.7 billion in 2019, representing a compound annual growth rate of 187%. This remarkable growth can be attributed to Popmart’s innovative designs and its ability to adapt to changing consumer preferences.
Popmart’s debut in the Hong Kong stock market and subsequent success is a testament to the company’s innovative approach to the toy and collectibles industry. With its impressive revenue growth and diverse range of products, Popmart has firmly established itself as a major player in the industry.
The Popmart Fan Base
Popmart’s mystery boxes have become a sensation among millennials and have gained a cult following. What makes them so popular? One reason is the element of surprise. Popmart’s blind boxes are designed to be a surprise, meaning the buyer doesn’t know what they will get inside. This adds to the excitement and allure of the product, as fans enjoy the thrill of not knowing what they will get in their mystery box.
This uncertainty is what draws people in and keeps them hooked. Many Popmart fans eagerly await the release of new boxes and collections, as they look forward to the excitement and anticipation of not knowing what they will get. It’s like Christmas morning, but instead of one gift, you get a box full of surprises.
The appeal of Popmart’s mystery boxes has also been attributed to the high-quality and uniqueness of the products. Popmart is known for its vibrant, colorful designs and its wide range of characters, such as MOLLY, The Monsters, DIMOO, and Skullpanda, among others. These characters have become so popular that they have spawned an entire subculture of fans who collect Popmart merchandise.
The level of dedication from Popmart fans is impressive, with some consumers spending thousands of dollars on Popmart’s mystery boxes annually. This has made Popmart a major player in the collectible toy market, with a devoted fan base that continues to grow.
Controversies Surrounding Popmart’s Mystery Boxes
Popmart’s mystery boxes have not been without controversy. One of the most significant controversies to date involved Popmart’s repackaged mystery boxes, which left many fans feeling cheated.
In 2019, some Popmart fans discovered that some of the mystery boxes they received had been resealed after being opened and returned. This meant that the boxes no longer contained the same items as originally intended and often included lower-value items. This caused outrage among fans, who felt that they had been misled by the company.
Popmart responded quickly to the controversy, acknowledging the issue and promising to improve quality control measures. The company stated that they would take strict measures against any employee found guilty of tampering with the boxes. They also promised to take measures to prevent similar incidents from happening in the future.
Despite the controversy, Popmart’s fans continue to support the brand. While there have been some bumps in the road, Popmart’s commitment to improving quality control and maintaining transparency with its customers will undoubtedly help the company maintain its reputation and fan base in the long term.
FAQ
- Is Popmart from China?
- Yes, Popmart is a company based in China.
- What is a popmart?
- Popmart is a company that produces and sells collectible toys, gifts, and lifestyle products. They are best known for their mystery boxes, which contain a surprise selection of their products.
- Who owns Popmart?
- Popmart is owned by Wang Ning, who founded the company in 2010.
- Is Pop Mart in the US?
- Popmart does not have any physical stores in the US, but their products can be purchased through online retailers.
- Who is the target audience of Popmart?
- Popmart’s target audience is primarily millennials and collectors of designer toys and lifestyle products.
- How rare is POP MART secret?
- The rarity of Popmart’s mystery boxes varies depending on the specific product and series. Some products are more limited edition than others.
- Who designs POP MART?
- Popmart works with a variety of designers and artists from around the world to create their products.
- Which POP MART are the most popular?
- Some of Popmart’s most popular products include MOLLY, The Monsters, DIMOO, Skullpanda, and Pucky.
- Is Pop Mart licensed?
- Popmart has licensing agreements with several brands, including Disney, Sanrio, and Cartoon Network.
- How popular are pop up stores?
- Pop-up stores have become increasingly popular in recent years as a way for businesses to create temporary retail locations to generate buzz and test out new markets.
- When did pop up stores start?
- The concept of pop-up stores dates back to the 1990s, but they have become more popular in the 21st century as a way for retailers to adapt to changing consumer habits and preferences.
External Reference
- Pop Mart: Hot money or the future of the consumer market?
- Chinese ‘mystery box’ maker Pop Mart sees shares soar 100% on debut
- Toymaker Pop Mart shares surge in HK debut, future more mystic than its blind boxes
- How POP MART leveraged co-branding to dominate China’s blind box toys market
- For Mystery Box Maker Pop Mart, Scam Opens Up World of Trouble
- Case Study: Toy Story Inside Pop Mart’s Blind Boxes
- Chinese Toymaker Pop Mart Caught Selling Repackaged Mystery Boxes